Keep Moving

Process supported QALO in working to reintroduce its brand to the world through a campaign spot that would inspire a new narrative and a new way of communicating as a brand.

QALO launched in 2013 and was quickly known as "the worlds most functional wedding ring". The "KEEP MOVING" anthem spot moves customers from engaging with QALO solely as a functional product, towards a brand that inspires marriages, family, and life in community - all through the filter of an outdoors, active, and healthy lifestyle.