Stand with the Sun.

Asics KO100

May 29th marked the 100th birthday of Asics founder Mr. Onitsuka. To celebrate, we partnered with SaatchiLA to create an artful product video releasing the Limited-Edition KO100 Series Shoes.

Process was challenged with bringing to life one of Onitsuka's greatest inspirations: the sunflower.

  • Agency
    Saatchi & Saatchi
  • Client
    Asics
  • Director/DP
    Daniel Chesnut
  • Producer
    Marshall McLaughlin
  • Colorist
    Tom Poole
  • Sound Design/Mix
    Defacto Sound
  • Producer
    Jeri Lowe
  • Executive Creative Director
    Dwayne Koh
  • Copywriter
    Joe Hagel
  • Art Director
    Michael Sison