Stand with the Sun.
May 29th marked the 100th birthday of Asics founder Mr. Onitsuka. To celebrate, we partnered with SaatchiLA to create an artful product video releasing the Limited-Edition KO100 Series Shoes.
Process was challenged with bringing to life one of Onitsuka's greatest inspirations: the sunflower.
AgencySaatchi & Saatchi
Sound Design/MixDefacto Sound
Executive Creative DirectorDwayne Koh
Art DirectorMichael Sison