As modern pioneers in the mattress industry, Tuft&Needle has done well communicating the What and Why behind their brand. So when they approached us, the hard part was done. Our task was to infuse a little real life and relatability into their brand. As modern pioneers in the mattress industry, Tuft&Needle has done well communicating the What and Why behind their brand. So when they approached us, the hard part was done. Our task was to infuse a little real life and relatability into their brand.