Don Julio

The Man, The Legend.

The Man, The Legend video honors the man behind the brand, Don Julio Gonzolez.

We decided to use the audio from his last known interview as the voiceover for the video – subtitles and all. Hearing the grit and passion in his voice while visually recreating his humble beginnings formed a deep attachment for viewers and injected some much needed authenticity into the brand.

Client
Don Julio

Agency
Colangelo

Production Company
Process Creative
DonJulio__0024_DonJulio_24
DonJulio_PlayIcon_1
DonJulio__0001_DonJulio_47-2
DonJulio__0017_DonJulio_13
DonJulio__0013_DonJulio_21

Luxury Premium Tequila.

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

DonJulio__0011_DonJulio_27
DonJulio__0005_DonJulio_39
DonJulio__0045_DonJulio_2

"Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon."

DonJulio__0036_DonJulio_12
process_icon_black

© Process Creative, Inc. 2020